the promotion of the quality of search engine optimization.

As you are on the drawing up of a marketing network for your company, one eye as close as the search engine optimization, or SEO can provide for you and your company. In this sense, would like the 4 basic rules for the promotion of the quality of search engine optimization.

Keyword in the maintenance of the principle of the title

When it comes to search engine optimization, a rule that for the development of the quality of the SEO is the key word at the beginning of the title as possible. This practice will be better preserved by search engines and to promote the rank of a site or Web page.

Shows the density of keywords

When it comes to the search engine optimization for quality, more is not necessarily better. You want to pay special attention to the density of the keywords in the development of a site in a specific location. In general, the density of a keyword is in the area three to seven percent.

Or the key words in the domain name

When it comes to the quality of search engine optimization and SEO, the keyword or phrase in the domain name is gold. In other words, to acquire more "points" into a search engine when you use the keyword or phrase in the field itself

Order expressions Keywords

Lastly, as regards the quality of search engine optimization, we must be careful how you think that a person can refine a search. Put a keyword that is probably in the order in which a person can query with a search engine

Five steps to create effective keywords

Rieset keyword is a vital aspect of Search Engine Optimizaton planning, site if you install the wrong keyword, search engines and customer you will not find your website

The process of keyword research can jabarkan at some points in the following:

1? Create a Keyword List and check the list 2x
2? Use Keyword Research Tool
3? Make sure your Keyword List Once More
4? Plan Your Step
5? Submit to Search Engines


Description:

1? Create a Keyword List and check the list 2x

The first step in the process is to create a list of potential keywords. Think about all the words that will be in the visitor type in the google search box or other search engines to find your website
example "photoshop tutorials" or "cheap laptop"

2? Use Keyword Research Tool

In this case we take the example we want to install the keyword "photoshop tutorials", before we do not know how much value persainganm, from the keyword "photoshop tutorial" is, the higher the value of the more visitor is looking for keywords.

Example:
Cost comparison and competition

photoshop tutorial 50
learn photoshop 20

the more people search for keywords like "photoshop tutorials" rather than "learn photoshop"

Now in the comparative value of keyword search, we can use some tools that are available on the internet, there are free and some paid, are:

Overture Keyword Selector Tool (Free):
http://inventory.overture.com/d/searchinventory/suggestion/
Overture keyword competition than the show, he also displays a combination of keyword phrases related
this is suitable for "Niche Market"

Wordtracker: - a good tool, but for the free version only shows he is MSN Search Result,
http://www.wordtracker.com/

Google AdWords Keyword Tool:
https: / / adwords.google.com / select / KeywordToolExternal
For those who want to install Adwords you can find out the price keyword here

3? Make sure your Keyword List Once More

Shares this you know yourself what to do it in, select whether the keywords that have high competition or low competition (Niche market)
Example:
Cost comparison and competition

photoshop tutorial 50
learn photoshop 20

It's here, you select the keyword which
=> If you use keywords that have high competition, the website for mengimbanginya you should learn the high-PageRank
=> If you use keywords that have low competition (Niche Market), the website you can easily reach the # 1 Ranking on Google

4? Plan Your Step

Prepare your steps and keyword-keyword pairs on:

# Title Tags
# Description Meta Tags
# Meta Keywords Tags
# Headings
Alt text #
# Anchor Text / Navigational Links href=>

5? Submit to Search Engines

You can mensubmit your website to Google at www.google.com / addurl and Yahoo


© Copyright 2008 ilmuwebsite.com

Keywords Are For Humans Not Search Engines

It seems keywords are making the top of SEO list time and time again. The problem is that some optimizers do not understand the rightful purpose of keywords. Keywords should not be solely embedded for the purpose of reaching the top of search engines. Search Engine Optimization should not be the primary focus of any website. The primary and number 1 focus should always be the visitors. If you create a website for your audience and for your visitors then you should rank fairly. I can't see why any legitimate website can not rank properly within search engines, after time and dedication. Search Engine Optimization main purpose is ranking faster within search engines. Instead of gaining a good balance of traffic within 1 or more years, it is possible to gain a good balance of traffic within 6-9 months with SEO.

Keywords play a major factor in SEO and search engines in general, but the question is are keywords for the search engines or the visitors? The visitors are the ones who are trying to find your site by typing in a keyword, but the search engine is the one locating your site and delivering your site to the visitor based on the searched keywords. Therefore I would have to say, keywords, visitors, and search engines all work hand in hand, but if you focus on the visitor and not the search engine, then you will reap greater rewards. A webmaster should have a plentiful of quality and researched keywords, which becomes the sites core. To receive a good balance of keywords you need to think like your visitors or know how your visitors think. It boils down to research and tracking your visitors. Tracking visitors on your site is business-wise and is not an unethical practice, it’s your website (business). In an offline business you are well aware when a visitor opens the door to your business and comes in the store, the same applies online. It becomes unethical when you continue to track visitors when they exit your site, when you invade visitors’ privacy, or when you intentionally collect personal information about a visitor without their consent or knowledge. Tracking a visitor within your site does not need to be intense, the common web log files are helpful enough. With the web log files you should be able to track the keyword used to find your website, track where a visitor came from to find your site (the referrer), track the total number of unique visitors, track the total number of all visitors, track how many pages were viewed, track the path visitors take within your site, and much more information is available through the web logs. There are many tools that can translate your raw web log files into graphical and legible text, such as: Nihuo or Web Log Expert which both offers a free log analyzer download as well as an inexpensive analyzer for more detailed stats and more features. There are other upscale web log analyzers which are mostly for enterprises or larger sites but are extremely detailed and rewarding, such as: Web Trends, Deep Matrix, or Urchin (which has recently been acquired by the search engine giant 'Google'). Knowing your visitors can only benefit your site. If you have a new website without any visits then you will not have the benefit of knowing your visitors and you will have to create your visitors habits, by using good judgment and research to determine which keywords best suits your site. Your best effort should provide you with at least 250 keywords and keyword phrases, depending on your site category.

Once you have tracked your visitors and/or have completed researching keywords, you are ready to make informed decisions and begin the process of elimination. Many argue to stay away from popular or general keywords because the market for popular and general keywords is flooded and over-crowded, you will never be able to compete. My sentiments exactly, but remember keywords are for visitors, not search engines...so yes, I recommend including popular and general keywords as long as the keyword(s) show room for opportunity. Meaning, it has been used by your visitors...as a solitaire keyword or within a keyword phrase. Creating keyword phrases is important because at least 95% of internet users search using keyword phrases, not many use one word. With that said, you should still include a few solitaire keywords. Use singular and plural expressions for keywords. Once you have gathered all your keywords make two lists, one list can be titled active keywords...keywords which you are currently using or plan to use in the near future. The second list can be titled inactive keywords...keywords which have been eliminated and may never be used. Eliminate keywords based on your research, visitor data, and site category. Regardless how general your site is try to have only one focus audience, this zooms in on your target, makes marketing the site easier, and more successful. When done eliminating you should have a plentiful of keywords and keyword phrases. Generally, the goal should be to have at least a combination of 100 keywords and keyword phrases. This number may be greater or lesser depending on your site category/niche market. Keyword research can be accomplished a number of ways. I would recommend using best judgment and sticking to your site topic. If your site is about “the rules of playing baseball” then anything pertaining to the rules of baseball should be included as keywords. Remember think like your visitors, if you were a visitor looking for 'the rules of baseball' how would you search...your search words would probably be something like "rules of playing baseball"...."baseball playing rules"...."playing baseball rules"....rules of baseball"...."baseball rules"...."how to play baseball"...."baseball and the rules"...if your site contains the 'rules of baseball' then each of those keyword phrases will be sufficient for inclusion into your active keyword list. A few links that can help with keyword research are: NicheBot, Wordtracker, Google Keyword Tool, Digital Point Keyword Tool. Some of the main attributes which you want to research is how often the keyword/keyword phrase is searched for within search engines, how much competition there is for the keyword/keyword phrase, and if you are considering pay-per-click then you would probably like to know the average cost per click for each keyword/keyword phrase. You should not rely 100% on any of these reports or other reports from any third-party because there are many deterrence which may offset the reports, you should collect data from each of them and derive a census report which will allow you to make an informed decision.

Think about your visitors each step of the way when using keywords. Which keywords will catch their attention, directly or indirectly? Meaning, if a user searches for 'baseball rules' then when the search engine searches through billions of web pages...it should pull your web page into the results because you have a entire website dedicated to baseball rules and the entire site is centered around keywording. When the search engine crawls through the billions of web pages it should see that your web page title has "baseball rules" within the title, your meta-tag description has “baseball rules” within the description, your meta-tag keywords have “baseball rules” within the keywords, the link to the page is titled “baseball_rules.htm”, and the content on the web page itself has a proper amount of keyword density, basically, the keyword phrase "baseball rules" is plastered throughout the web page mostly leading towards the top of the page. I know most of what I have just mentioned is Search Engine Optimization practices and techniques, yes, that is true, but in actuality the entire process is for the visitors not the search engine. If you create your site easier for the search engine to find then the visitor will also find it easier and faster, but at all times it is important to keep the visitor in mind. Many SEO practitioners would include any keyword about baseball such as: "baseball"..."major leagues"...."major league baseball"...."minor leagues"...."minor league baseball"...."atlanta braves"...."new york yankees"...."baseball players"….etc. Those keywords are for the search engines not the visitors. If a visitors enters "atlanta braves" as a search keyword and your link is displayed as an result the visitor will be disappointed when he clicks on your link and does not find any solid information pertaining to the "atlanta braves"...instead he/she is greeted with "baseball rules". The visitor will immediately back out without referencing your site or indexing it for later retrieval because it does not pertain to their search quest. Once in a while you may become lucky and get someone who stays because it does mention baseball, but if you tracked conversions, it would surely sink, using this method. The better you target your visitors the more success you will have on the web. Properly using keywords to target your visitors and not the search engines will aid in more ways than one. It will create a healthy online circuit and greater chance for success. Imagine if each time you search the web...you had a perfect search! You only needed to search once, because exactly what you were looking for was found in the first results.

About The Author

Ant Onaf is the owner and founder of www.JournalHome.com. He is an online internet marketer, web advertiser, and IT consultant. Ant Onaf has years of IT-related experience and Internet-related experience. His ingenuity, dedication, and passion for technology & internet marketing have made him a monumental icon in the World Wide Web. His blog can be visited at http://www.journalhome.com/AntOnaf.

Top Positions At The Search Engines

Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

To configure your keyword density ratio you must take the number of times a keyword appears in the content of your web site, divide it by the total number of words and that's your keyword density ratio. I will give you a quick example of keyword "Marketing":

Example:

The keyword "Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.

Obviously the higher your keyword density is, the greater influence you'll have getting the Search Engines to give you a better ranking. Becareful though, you don't want to over repeat the same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.

Part 2: Hyper Links

How many times have you seen links that say "Click Here"? A lot huh! If you are currently using this type of linking or going to be linking, then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly.

Example #1

Click Here For The Absolute Truth To Internet Marketing & The Secrets To Online Wealth

If you were to use this type of linking in Example #1. The Search Engines would pick all the "Click Here" hyper links and would think that the words "click here" are keywords that describe the content of your web site.

So remove all the "Click Here's" and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links. You should end up with something like this in Example #2:

Example #2

Inside Internet Marketing The Absolute Truth To Internet Marketing & The Secrets To Online Wealth.

Part 3: Images

First of all if you have images on your web site, the images don't mean squat to the Search Engines. When the Search Engines robots crawl your web site, those images are nothing more than blank spots. The same blank spots are shown to the surfers that have arrived on your web site with the images turned off. You'll find that many surfers surf the web with images turned off.

This is where the alternate tag (ALT Tag) comes into play. The ALT tag is used to describe your image to the surfers that surf the web with images off and most importantly, improves your keyword density. Here is an example of how to install the ALT tag in your images:

When describing the image you want to be very descriptive and use keywords. Most people don't install their ALT Tag properly, for instance, on their logo image they'll use "My Logo" in the ALT Tag. Which is the wrong way to effectively use the ALT Tag, there are no keywords in "My Logo".

About The Author

Rich Hamilton, Jr
Author Of: "Inside Internet Marketing"
http://www.InsideNetMarketing.com

How to use keywords to improve your ranking in search engines.

The importance of keywords

Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more relevance to each individual page.

For example if your site is about shoes you may have lots of different types of shoes.

Your index page should have a menu leading into each of the different categories of shoes.

You might have a page for sandals, one for platform shoes as well as stilettos, court shoes and flat heel shoes.

Choosing keywords

First you have to think like your customer. What would they type into a search engine if they wanted to find the products you are selling.

Use phrases as well as single words. Often someone looking for a product or service will type in several words. For example a customer may want to buy a shoe with stiletto heels. They may type in "stiletto heel shoe", "black stiletto" "stiletto heel","stiletto high heel" or "high heel shoe"

brainstorming keywords.

Start by thinking of as many keywords associated with your site as you can. To make it easier there is a free tool for this which can be found at http://inventory.overture.com/d/searchinventory/suggestion/

It will give you the number of times this word has been searched for in the last month. This will also give you a guide to the popularity of the keyword.

Try looking for similar sites to your own and viewing the source code. This will give you ideas for keywords that your competitors are using. Viewing the source code is easy, just right click the mouse somewhere on the page and click on view source.

A good idea is to open a file in wordpad or other text editor and call it "keywords" then if you find words or phrases relevant to your site copy and paste them into your file. You can then view them offline and even print the page out to study it. This can give you ideas for keywords you may not have thought of.

When you have made a list of keywords relevant to each page you will then need to check the supply and demand if you want an edge over your competitor.

You will already know the demand of each keyword the next thing you need to do is to take a sheet of paper or use a spreadsheet on the computer and make 3 columns naming them keyword, supply, and demand.

In the first column list the keywords that have the highest demand. Then in the supply column type how many times it has been searched for.

Lastly in http://www.Altavista.com or http://www.Google.com type in your keyword surrounded by quotation marks like this "stiletto shoes" and see how many sites come up. They will list the number of sites with that keyword in it.

Go through your list, and see how many have a large demand and lower supply. Of course the idea is to have as many large demand and low supply keywords as possible.

Optimise your site by creating theme based,keyword focused pages for each category of shoes or whatever it is that you are selling.

This will greatly increase your chances of getting a higher ranking in the search engines.

Just concentrate on a couple of keywords in each page.

The title meta tag

The title tag is THE most important part of your webpage. It must appeal to the search engines and also the visitor to your site. The title of your page is used as the link to your site by the search engines and is visible to the reader.

Use your most important keywords in the title. Make the title between 15-20 words in length.

The title must be compelling for people to want to click through to your site.

Don't ever make the mistake of leaving the title tag blank.

Not a good idea if you want an edge over your competition!!

Every page on your site must have a keyword focused title.

The description meta tag

The description tag is also very important and some search engines display it as a summary of your site. Use some important keywords here but don't repeat them more than 3 or 4 times as it could be seen as spamming.

Keyword tag.

This tag is not as important to search engines as it once was, but you should still use it to list your keywords.

The alt tag

This tag is used to describe images and is useful to the visually impaired.

If an image takes a long time to load the alt tag will appear first.

Add keywords to this tag as part of the description.

The main body of text

Place emphasis on your keywords in the first paragraph of the main text, and repeat them several times in the rest of the page. As each page is theme based the keywords will be relevant,and will appear naturally in the body of the text.

You will greatly increase your chances of getting your site in the top positions of search engines if you follow these ideas.

You must however regularly register all your pages with each of the main search engines to make sure the pages are still there as they can suddenly disappear, or drop down from a number 1 position to number 201!!

Normally about once a month is enough.

You can use a site submitter to make this a lot easier.

A good one that I use is http://selfpromotion.com or another one is http://www.submit-it.com

About The Author

Kathy is an artist and webdesigner for small businesses. She has designed sites for other artists to showcase their work, and has her own online business. Kathy has written several articles on promoting an online business. Visit her site at http://www.healthandbeautytowealth.co.uk.
healthytowealth@aol.com

Optimizing Keywords for Search Engines

All SEO experts believe in the importance of optimizing keywords for search engines. Search engines need to know enough about your keywords so that they can help your pages visibility. If you're optimizing keywords for every page of your site, search engines help those pages be found as well.

How's Optimizing Keywords Done?

Before any other things, you need to select your keywords carefully and smartly. Keywords aren't the words or phrases that you invent. You have to discover what searchers are typing to find what they want. Then, you choose the closest to the content you want to write and write with those keywords in your mind.

Use a Variety of them

To distinguish individual pages of your site from each other, optimizing keywords for search engines can help. Every webpage on your website should have its own keywords or key phrases. Search engines, then, realize your pages are different from each other. Also, they see what the difference is.

On the other hand, in optimizing keywords for search engines, it will be very useful if the keywords of various pages on your site are similar and/or relevant. This, of course, will be the best SEO tactic in terms of optimizing keywords and will enhance the content relevancy on your site.

Optimizing Keywords or Key Phrases?

Today only the known brands or very successful websites use keywords successfully. Does it sound disappointing? Don't worry! What I mean is that one single word (common name) can hardly bring you targeted audience unless you're well-known or famous for that single work.

So, what's the solution? You have to get involved in optimizing keywords for search engines in a precise way.

Use a string of words, a key phrase. The longer a key phrase, the more targeted your site visitors. Of course, there's some limit to it! These days, three-word key phrase or even four-word key phrase is the best to have.

For example, "affordable search engine optimization India" brings more targeted customer to your site than "seo India" or "seo packages" if you're an SEO company in India trying to sell lower-priced search engine services in your country.

Where to Use them!

You've carefully been optimizing keywords for search engines by now. The outcome should now be used at your title tags, alt tags, first two headings, beginning and end of pages, middle of pages, menu links, inbound links, etc.

This doesn't mean that you stuff the above positions with your keywords. Of course, the more inbound links with your keywords in them, the more benefit you get, specially from quality web pages outside your website.

How to Use them!

Once you've decide what key phrases to use and where and completed optimizing keywords, stick to them as they are. Never split them up by adding a word in the middle of such strings or words.

Key phrases should have appropriate weight, frequency and density on your web pages, not more not less than necessary. Otherwise, they will be seen as inefficient or spam!

Therefore, you should be extremely careful about how to use keywords or key phrases at your web pages.

How to Use Keywords Appropriately!

After you've completely done optimizing keywords for search engines, you should use them sufficiently and efficiently. This is something that search engines will find out easily. You also need to use good softwares or hire SEO experts to adjust this crucial point at your website.

While you've put all the above tactics into action, in your web pages, you could expect more targeted visitors. Obviously, this ends in having more customers who find you and buy what you've got to offer.

About The Author

Rahman Mehraby is mainly focused on Website Assessment as an initial step before taking any SEO Packages. He writes articles to help webmasters gain higher organic search engine placement. Visit his website at: http://www.site-booster.com.